Overview of “International Marketing,” 7th ed.
Number of pages:
14
ABSTRACT:
A 14 page paper listing the main points of an international marketing text that has become a standard. The paper provides some information about the authors and some notes about the organization of the book before listing the main points of its 20 chapters. An accompanying PowerPoint presentation is available. Bibliography lists 1 source.
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File: CC6_KSmktgIntlBkOvr.rtf
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